Sponsors - Personal
TW Steel stands unique amongst its rivals concentrating exclusively on continuing to develop and lead the oversized watch market it established with the introduction of its first collection in 2005. TW Steel has rapidly established itself as a big, bold, lifestyle brand. Its collections, totally 124 models, are reflective of, and available for all tastes and occasions without compromise to design or build. Successfully combining design and innovation, TW Steel offers a defined sense of individuality with style and quality assured. Put simply, wearing a TW Steel watch makes a powerful statement!
Simraceway is the web’s first free-to-play premium auto racing game, engineered from the ground up for accessibility and authenticity. Created, tested, and played by a team of champion drivers including Dario Franchitti and Allan McNish, it’s busy blurring the line between gaming and racing reality thanks to industry-leading vehicle physics developed at its permanent, real-world testing facility, a pioneering download service offering a variety of big-brand, licensed cars, its own low-cost, high-performance racing controller, and a range of adrenaline-fueled contests, including live multiplayer matchups, big-prize challenges, and full-size recreations of the world’s most prestigious race series.
Big Machine Records
Big Machine Records is the leading independent Country music label founded by President and CEO Scott Borchetta in 2005. The Big Machine Records roster includes Multi-Platinum superstars Taylor Swift, Tim McGraw, Rascal Flatts as well as hot newcomers Edens Edge and Ella Mae Bowen. Since its inception, Big Machine recording artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People’s Choice Award accolades as well as Brit Award and JUNO Award nominations.
The overwhelming choice of the most uncompromising racers, Arai Helmets have been handmade in the Arai family’s facilities for three generations. The result is a level of quality and confidence that has made Arai the choice of more than half of the F-1 grid, most of the top names in IRL and NASCAR® - as well as all of the American Moto-GP world-championship motorcycle racers. It’s simple: The best racers demand the best quality.
PUMA endeavors not only to be the most desirable Sportlifestyle brand, but also to be the first truly virtual sports company. PUMA will achieve their goals by continuing to do what they have always done - harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.
Alpinestars was established in 1963 and has grown into a world-leading manufacturer of professional racing products, high-performance apparel, technical footwear and sportswear. Alpinestars understands that the best design and research is achieved under extreme conditions, and its involvement in the IndyCar Series, along with Formula 1, the World Rally Championship and Nascar, has led to the creation of advanced technical equipment for racing’s top athletes.
Troy Lee Designs
For more than 27 years, Troy Lee Designs has been customizing helmets "For The World's Fastest Racers." Their relentless commitment to creating products that exceed the cutting edge style, design and quality, has given them the reputation as an innovator in many different racing fields. Troy Lee Designs has since expanded into a full force operation, offering a product line from helmet visors and graphics, to casual wear and the all new Speed Equipment Racewear.
Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible. Founded in 1975 and headquartered in Southern California, the company’s optics brand portfolio includes Eye Safety Systems, Fox Racing, Mosley Tribes, Oakley, Oliver Peoples, and Paul Smith Spectacles. In addition to its wholesale business, the company operates retail locations including Bright Eyes, Oakley Stores, and The Optical Shop of Aspen.